Thursday, 23 September 2010
Saturday, 18 September 2010
Video to appear on You tube 21 September 2011
showcasing God’s Own Country as a leading destination for wellness and cultural experiences, Kerala Tourism’s ‘Your Moment is Waiting’ destination film is to woo the global market to make the state a ‘must visit’ destination for travellers.
The world premier of the film being launched as part of the global campaign is to take place at Saatchi Gallery, London on September 21 to a select audience of glitterati, literati and business leaders.
Featuring upcoming international model Miriam Ilorah, ‘Your Moment is Waiting’ takes one “through the land, raw and refined, sensual and spiritual, flowing slowly, languorously, stirring memory with desire, the real with the surreal”. It is filmed in key locations in and around Thekkady, Alappuzha, Munnar, Thalassery and Kannur in northern Kerala.
“The film is cinematic in style, is sophisticated and highly emotive. It is not the traditional slide-show of pretty pictures of places and people”, says Secretary, Tourism, V. Venu. The campaign will clearly help to outperform many of its competitors in a very tough global marketplace. “We are reaching out to Experience Seekers. We know that the film will resonate and influence how they think about Kerala as a holiday destination”, he said.
Besides being our main source market, Dr. Venu said Kerala attracts a lot of repeat travellers from the U.K., and it would make great sense to reach out to this loyal and growing market, by premiering the film in London.
The film was conceived by Stark Communications, the brand agency for Kerala Tourism, and directed by renowned director Prakash Varma.
“Kerala Tourism is a superbrand in India and it is continually reinventing itself with innovative ideas and ambitious projects. With this global launch in London, it has once again elevated the bar by being the first destination board to launch its campaign offshore,” he commented.
The film is part of an integrated campaign, kicking off in the U.K. incorporating advertising, public relations activity and social media components. In what is deemed to be another first for a destination board, Kerala Tourism is also targeting iPad users with an in-application advertising campaign.
The U.K. is the largest source market for Kerala Tourism and the State’s nature-based experiences are a huge draw for British travellers seeking more intimate, village experiences. Baby boomers who are getting more interested in their health are also attracted to ayurveda in Kerala.
The campaign would run in all of Kerala Tourism’s major markets around the world from October 2010 until mid 2011. ‘Your Moment is Waiting’ will hit Youtube in the U.K., France and Germany targeting nearly 50 million viewers. The campaign will run in cinemas across the U.K. and CNN in Europe targeting viewers in the key source markets of Germany, France, Italy, Spain, the Netherlands, Switzerland and Belgium.
Keywords: Your Moment is Waiting, Kerala Tourism, Kerala destination film
The world premier of the film being launched as part of the global campaign is to take place at Saatchi Gallery, London on September 21 to a select audience of glitterati, literati and business leaders.
Featuring upcoming international model Miriam Ilorah, ‘Your Moment is Waiting’ takes one “through the land, raw and refined, sensual and spiritual, flowing slowly, languorously, stirring memory with desire, the real with the surreal”. It is filmed in key locations in and around Thekkady, Alappuzha, Munnar, Thalassery and Kannur in northern Kerala.
“The film is cinematic in style, is sophisticated and highly emotive. It is not the traditional slide-show of pretty pictures of places and people”, says Secretary, Tourism, V. Venu. The campaign will clearly help to outperform many of its competitors in a very tough global marketplace. “We are reaching out to Experience Seekers. We know that the film will resonate and influence how they think about Kerala as a holiday destination”, he said.
Besides being our main source market, Dr. Venu said Kerala attracts a lot of repeat travellers from the U.K., and it would make great sense to reach out to this loyal and growing market, by premiering the film in London.
The film was conceived by Stark Communications, the brand agency for Kerala Tourism, and directed by renowned director Prakash Varma.
“Kerala Tourism is a superbrand in India and it is continually reinventing itself with innovative ideas and ambitious projects. With this global launch in London, it has once again elevated the bar by being the first destination board to launch its campaign offshore,” he commented.
The film is part of an integrated campaign, kicking off in the U.K. incorporating advertising, public relations activity and social media components. In what is deemed to be another first for a destination board, Kerala Tourism is also targeting iPad users with an in-application advertising campaign.
The U.K. is the largest source market for Kerala Tourism and the State’s nature-based experiences are a huge draw for British travellers seeking more intimate, village experiences. Baby boomers who are getting more interested in their health are also attracted to ayurveda in Kerala.
The campaign would run in all of Kerala Tourism’s major markets around the world from October 2010 until mid 2011. ‘Your Moment is Waiting’ will hit Youtube in the U.K., France and Germany targeting nearly 50 million viewers. The campaign will run in cinemas across the U.K. and CNN in Europe targeting viewers in the key source markets of Germany, France, Italy, Spain, the Netherlands, Switzerland and Belgium.
Keywords: Your Moment is Waiting, Kerala Tourism, Kerala destination film
SUGGESTED ITINERARY AS OF 18 September 2010
S
Day
Monday 31 January Taunton to
Airport and flight
Tuesday 1st February Arrive Calcut Day 01 Arrival Calicut Airport, transfer to hotel
We have an introductory meeting to get to know the Indian staff and our bikes during our welcome Dinner at the hotel.
Hotel Westway
Wednesday
2nd
February Calicut to
WYNAD
95 Km
60 miles
CALICUT – WYNAD
Now you are ready for your adventure! An early start today for a long day's ride through some truly spectacular scenery.
You will ride to Wynad with tracts of forest covering the western flanks of the Niilgiris. The scenery is rich and varied, ranging from plantations of tea, spices, coffee and cocoa to the dry scruffy jungle of the Muthanga Wildlife Sanctuary.
Hotel Greengates
Thursday
3rd
February
WYNAD to OOty 140 Kms 87.5 miles Toady we will ride to Ooty, A popular hill station located in the Nilgiri Hills, Ooty draws a great number of tourists every year. This picturesque town perched on the hills is home to many places of interest and abundant natural beauty.
You will visit masinagudi enroute and We stop for a pleasant lunch at the Bandipur Sanctuary and then headwith its abundant monkeys and scattering of elephants, and deers. You will be at height of 2000 m and our overnight stop in Ooty, 'Queen of the Hill Stations'
Friday
4th
February OOTY to Coimbatore 105 kms 66miles Morning after breakfast see Ooty by motorcycle. Ride up to the Dodabetta Peak for fantastic views of the surrounding plains, English-style public schools and churches, tea gardens and shops. down the hills with more than 24 hairpin bends.
Saturday 5th February COIMBATORE -KODAIKANAL (158km) 100 miles
Today you will ride to Kodiakanal . We stop for a traditional Tamil lunch at the foot of the Palani Hills. We head off in the heat of the day, but temperatures soon drop as we ride up to the hill station of Kodaikanal at 2000 m in just 30 miles. If there’s time, you can take the bike around the paths of the summit, explore on foot or horseback, hire a boat on the lake in town, or just enjoy the local dairy products - cheeses and ice creams - and mushrooms.
Sunday 6th February Kodakanal Munnar 165Kms 104miles
A later start gives us time to cruise back down the hill, to stop for lunch at the restaurant at the foot of the Palani Hills. We then ride across the plains for about an hour, before climbing again through 17 hairpin bends and the start of a road of never-ending tea plantations. After stopping for tea on the edge of the Tata tea estate, the world's largest, with a splendid view over Devikulam Lake we carry on to the enchanting hill station of Munnar, and your hotel.
Monday 7th February FREE DAY no biking
A chance to explore the delights of Munnar and the surrounding area.
Overnight stay at the same hotel as Sunday
Tuesday 8th February Munnar to Thekkady 105 kms 66 miles
After breakfast, drive to Thekkady in the Western Ghats mountain range .Thekkady nestling in the Cardamom Hills through rice paddies and tea plantations
Stopping for tea and small snacks about every hour . Here the views become more sensational as the road gets worse! This route is largely untrodden , we pass through 100 km of the 770 sq. km sanctuary on our bikes. There is an abundance of wildlife, from flora, birds and insects up to bears, leopards, elephants and even tigers, although they keep themselves well hidden usually. And no traffic. The riding is slow, and we will often switch off engines to freewheel down narrow lanes and take in the full sounds of the forest. (There is an easier route available too). After riding to over 2000 m, we finally meet up with the good road again and rejoin the highway for the final short run into Kumily. The temperature here is cooler than by the beach and you can reward yourself with a nice hot shower.
Overnight stay at a hotel in Thekkady.
Wednesday 9th February Thekkady to Cochin
Today you will be driven to cochin through the rubber and tea plantations. Your final and longest days ride takes us to Cochin known as the ‘Queen of the Arabian Sea’, Cochin is believed to be the finest natural harbour in the world. With ferry rides commanding its breath taking view as you cruise around man-made islands with lush green lawns sloping down to the water's edge, Cochin is the oldest European settlement in India and recording a history of visitors who came, saw and stayed for hundreds of years. Layered impressions of Chinese, Arab, Jewish, British, French and Portuguese are contained within its environment. Cochin, one of the oldest port cities of India has very rich cultural past and cosmopolitan association. Also
There should be time for sightseeing in the old town. Famous churches, cathedrals, synagogues and palaces are all within walking distance, and the sights and smells of the famous Chinese fishing nets and the market, with its teas, spices, nuts, fabrics, rosewood, Kathakali masks, cigars
Deliver the bikes and overnight stay at Cochin
Thursday 10th February Cochin to Calicut
Today you will be transferred to Cochin railway station for the spectacular 4 hrs train to Calicut
On arrival at Calicut , you will be met and transfered to the hotel
Friday 11th February
Full day at Calicut
Full Day at leisure and souvenir hunting a must is SM street and scrap yard alley near the railway
Our hotel is a short Taxi ride from the Arabain sea for those that which to go for a swim in the warm waters
Saturday 12th February return flight The Plane flight is late afternoon so we have a full morning and afternoon at the hotel. Rooms must be cleared by 12.00 but as before we can keep one room for all our luggage and still use the swimming pool and shower until we DEPART CALICUT. We take you back to the airport for your flight back home
Sunday 13th February Arrival in Uk travel home and wind down.
Day
Monday 31 January Taunton to
Airport and flight
Tuesday 1st February Arrive Calcut Day 01 Arrival Calicut Airport, transfer to hotel
We have an introductory meeting to get to know the Indian staff and our bikes during our welcome Dinner at the hotel.
Hotel Westway
Wednesday
2nd
February Calicut to
WYNAD
95 Km
60 miles
CALICUT – WYNAD
Now you are ready for your adventure! An early start today for a long day's ride through some truly spectacular scenery.
You will ride to Wynad with tracts of forest covering the western flanks of the Niilgiris. The scenery is rich and varied, ranging from plantations of tea, spices, coffee and cocoa to the dry scruffy jungle of the Muthanga Wildlife Sanctuary.
Hotel Greengates
Thursday
3rd
February
WYNAD to OOty 140 Kms 87.5 miles Toady we will ride to Ooty, A popular hill station located in the Nilgiri Hills, Ooty draws a great number of tourists every year. This picturesque town perched on the hills is home to many places of interest and abundant natural beauty.
You will visit masinagudi enroute and We stop for a pleasant lunch at the Bandipur Sanctuary and then headwith its abundant monkeys and scattering of elephants, and deers. You will be at height of 2000 m and our overnight stop in Ooty, 'Queen of the Hill Stations'
Friday
4th
February OOTY to Coimbatore 105 kms 66miles Morning after breakfast see Ooty by motorcycle. Ride up to the Dodabetta Peak for fantastic views of the surrounding plains, English-style public schools and churches, tea gardens and shops. down the hills with more than 24 hairpin bends.
Saturday 5th February COIMBATORE -KODAIKANAL (158km) 100 miles
Today you will ride to Kodiakanal . We stop for a traditional Tamil lunch at the foot of the Palani Hills. We head off in the heat of the day, but temperatures soon drop as we ride up to the hill station of Kodaikanal at 2000 m in just 30 miles. If there’s time, you can take the bike around the paths of the summit, explore on foot or horseback, hire a boat on the lake in town, or just enjoy the local dairy products - cheeses and ice creams - and mushrooms.
Sunday 6th February Kodakanal Munnar 165Kms 104miles
A later start gives us time to cruise back down the hill, to stop for lunch at the restaurant at the foot of the Palani Hills. We then ride across the plains for about an hour, before climbing again through 17 hairpin bends and the start of a road of never-ending tea plantations. After stopping for tea on the edge of the Tata tea estate, the world's largest, with a splendid view over Devikulam Lake we carry on to the enchanting hill station of Munnar, and your hotel.
Monday 7th February FREE DAY no biking
A chance to explore the delights of Munnar and the surrounding area.
Overnight stay at the same hotel as Sunday
Tuesday 8th February Munnar to Thekkady 105 kms 66 miles
After breakfast, drive to Thekkady in the Western Ghats mountain range .Thekkady nestling in the Cardamom Hills through rice paddies and tea plantations
Stopping for tea and small snacks about every hour . Here the views become more sensational as the road gets worse! This route is largely untrodden , we pass through 100 km of the 770 sq. km sanctuary on our bikes. There is an abundance of wildlife, from flora, birds and insects up to bears, leopards, elephants and even tigers, although they keep themselves well hidden usually. And no traffic. The riding is slow, and we will often switch off engines to freewheel down narrow lanes and take in the full sounds of the forest. (There is an easier route available too). After riding to over 2000 m, we finally meet up with the good road again and rejoin the highway for the final short run into Kumily. The temperature here is cooler than by the beach and you can reward yourself with a nice hot shower.
Overnight stay at a hotel in Thekkady.
Wednesday 9th February Thekkady to Cochin
Today you will be driven to cochin through the rubber and tea plantations. Your final and longest days ride takes us to Cochin known as the ‘Queen of the Arabian Sea’, Cochin is believed to be the finest natural harbour in the world. With ferry rides commanding its breath taking view as you cruise around man-made islands with lush green lawns sloping down to the water's edge, Cochin is the oldest European settlement in India and recording a history of visitors who came, saw and stayed for hundreds of years. Layered impressions of Chinese, Arab, Jewish, British, French and Portuguese are contained within its environment. Cochin, one of the oldest port cities of India has very rich cultural past and cosmopolitan association. Also
There should be time for sightseeing in the old town. Famous churches, cathedrals, synagogues and palaces are all within walking distance, and the sights and smells of the famous Chinese fishing nets and the market, with its teas, spices, nuts, fabrics, rosewood, Kathakali masks, cigars
Deliver the bikes and overnight stay at Cochin
Thursday 10th February Cochin to Calicut
Today you will be transferred to Cochin railway station for the spectacular 4 hrs train to Calicut
On arrival at Calicut , you will be met and transfered to the hotel
Friday 11th February
Full day at Calicut
Full Day at leisure and souvenir hunting a must is SM street and scrap yard alley near the railway
Our hotel is a short Taxi ride from the Arabain sea for those that which to go for a swim in the warm waters
Saturday 12th February return flight The Plane flight is late afternoon so we have a full morning and afternoon at the hotel. Rooms must be cleared by 12.00 but as before we can keep one room for all our luggage and still use the swimming pool and shower until we DEPART CALICUT. We take you back to the airport for your flight back home
Sunday 13th February Arrival in Uk travel home and wind down.
Wednesday, 15 September 2010
Saturday, 4 September 2010
Dates
In view of last evening and the fact the plane still has seat I will be looking to start the tour on Monday 31st January returning on the 14th.
the power point of the planned trip is earlier on this blog
the power point of the planned trip is earlier on this blog
Thanks Dave
I need to thank Dave for an excellant evening we had over 25 people attend I have 19 definate "maybes" for the 2011 event. They are always maybe until they pay so I am waiting for the deposits as asked
I am afraid that its a first come first serve I have contacted the plane and they have 22 places at the momen
Thanks also to Geoff from GV for the loan of the bike.
I am afraid that its a first come first serve I have contacted the plane and they have 22 places at the momen
Thanks also to Geoff from GV for the loan of the bike.
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